Speaker Gert Zimmermann (filmtoolsConsult) will talk about mobile TV, future technologies and new perspectives.

Press release
CSTB-2006: New TV Era
16 February 2006, Moscow



Russia's Pay-TV and broadband communications market is moving through a phase of rapid development – this is a clear statement of the 8th International CSTB Exhibition which was held February 6 - 9, 2006 at Sokolniki Exhibition Centre. The latest solutions for TV content delivery, program creation and processing technologies came into focus at CSTB-2006 – one of the most solid events of the country's telecommunications and television market.

This year over 300 leading companies and brands showcased their solutions, 43% of them representing the US, Great Britain, Italy, Germany, Israel and other countries, while 57% coming from the CIS countries and Russia: manufacturers, operators and system integrators are among them. A total of 25 countries including Russia took part at CSTB-2006. The event attracted over 13,000 guests, including representatives of cable TV operators, TV, radio and IT companies, telecommunications operators, governmental and financial/investment bodies, content producers and distributors.

Today's active development of the TV market dictates the deployment of alternative broadcasting solutions, which may substantially influence the traditional information field. This is the reason why CSTB-2006 placed a major emphasis on advanced information, communication and entertainment formats: HDTV, broadband access systems, TV over IP, mobile TV, mobile content production, digital radio, 3G networks.

One of the key events of the exhibition, and one that provoked a great interest on the part of the participants and mass media, the Round Table on "Entertainment technologies: present and future. New business opportunities", was held on the opening day of CSTB-2006. Its participants discussed issues of high urgency for Russia's domestic media market. Leading market players and experts looked into the future of advanced technologies in Russia. They agreed that the Russian pay-TV market had passed the first stage in its development, which consisted, among other things, in "localizing" foreign-produced content. These days another trend appears to take shape – local viewers are showing growing interest. This can be linked, above all, with the arrival of high-quality Russian-made cable and satellite TV channels. According to a recent research, the viewers that are ready to pay for TV, will prefer news and education channels. Sports and entertainment channels come second. Up to now, the niche of thematic and highly tailored channels remains unoccupied. However, and this was pointed out by market experts, civilized media business in Russia cannot be built without a clear-cut legislative framework. Nevertheless, some positive prerequisites have already emerged for explosive development of Russia's pay-TV market over the last few years. Owing to investments that go into the sector, new networks are being created, various services are being implemented, marketing events are being staged to attract new subscribers. The Round table participants emphasized that the basic trend of the next decade is technology convergence: TV broadcasting, mobile communications and data transfer. However, content will remain the key component of the business, since its high quality is pivotal for the whole pay-TV concept.

It is no secret that in strong competition environment the operators are facing a tricky problem of channel selection for a successful broadcasting business – understanding that CSTB featured for the first time a pay-TV channels festival, named Content Show. At the festival the guests and participants had an opportunity to watch the up-to-date programs from both absolutely new companies and the well established ones like National Geographic Channel, BBC, Discovery, MTV and many more. The Content Show featured all key channel genres: children's and documentary, music, movie, entertainment, news and sports. The show contributed to establishing personal business contacts between network operators and pay-TV channels.

For the first time CSTB’2006 featured an HDTV-equipment exposition that was presented by such companies as Snell&Wilcox, Philips, Panasonic, Era TV, OVAKO, Provis, Eutelsat, OknoTV, Softlab. The visitors had a chance to estimate the quality provided by a direct HDTV broadcast with 1920х1080 pixel resolution and Dolby Digital sound. According to the exhibitors' representatives, the interest in HDTV is going to soar, year 2006 being a starting point for a powerful HDTV expansion into Europe and Russia, with the two global events to be broadcasted in HDTV – the Turin Olympic Games and FIFA World Cup Germany.

Taking into account the growing interest to mobile digital broadcasting, CSTB-2006 conference, which is held in parallel with the exhibition, featured a special session. The session was organized by the Russian 3G Networks Association, World DAB Forum, IBC and Midexpo. Leading world experts and key players of the telecommunications and television industry had a comprehensive discussion on a number of topics, among them the outlook for mobile digital broadcasting services deployment in Russia; the selection of mobile TV standard for Russia – the related economic and legal issues; mobile digital broadcasting infrastructure and user terminals; mobile digital TV content production. Today mobile TV is rapidly developing throughout the world, with the most active market development taking place in Europe and Asia. Foreign partners and major operators as well as content providers and mobile terminal manufacturers (telephones, pocket PCs, etc.) show a great interest in the Russian market, considering the number of potential subscribers and growing household income. Russian cellular operators are already beginning to work with mobile TV technologies and they believe the service has a powerful potential and may become a vital part of future profits.

Summing up the CSTB-2006 exhibition one may state with confidence that Russia made a good start on a new vector in the broadcasting and telecommunications technologies area. It is exactly the advanced broadcasting formats that are in the focus of today's leading market players, who are well aware that the new forms of communication, information exchange and entertainment can astound the market and change the conventional information field.

The exhibition was organized by Midexpo under the auspices of Moscow Government, the Ministry of Culture and Mass Communications, and the Federal Agency for Print and Mass Media of the Russian Federation. The CSTB’2006 strategic partners: АКТR (Russian Cable TV Association), IABM (International Association of Broadcast Manufacturers).

The CSTB’2006 conference is organized in association with IBC.